1. Be visible where passengers are looking Passengers usually book the first operator they see online. Consistent visibility on social media, Google and local ads helps you stay top‑of‑mind and win more bookings. What to do: Post regularly on Facebook/Instagram Use local Google Ads or “call ads” to capture urgent ride requests 2. Make booking...
Challenges for New Taxi Drivers 1. High start‑up and operating costs New drivers face substantial upfront expenses before they can begin earning, including: High insurance premiums, which are significantly more expensive for taxis than private motor cover and continue to rise. Vehicle purchasing or financing costs, plus maintenance and tyres — all of which have...
1. Use modern dispatch software with built‑in smart routing Advanced dispatch systems (e.g., Cabsoluit, iCabbi) now provide intelligent routing that automatically selects the most efficient roads, reduces errors, and cuts wasted time. These tools streamline operations from booking to drop‑off. Benefits: Automatically selects the best route based on live conditions Minimises waiting/idle time Improves fuel...
Challenges for Private Hire (PHV) Drivers 1. Intense competition from ride‑hailing apps Private Hire Vehicle drivers often rely on platforms like Uber, Bolt and FreeNow. These apps create strong price competition, squeezing driver margins and making it hard for independents to compete. 2. High and rising insurance costs Private hire insurance is significantly higher than...
